The key discussions are:

• Do you consider this new start-up can execute the engineering work?

• Who has ownership over the knowledge of some engineering works? The individual or corporate?

 

Generally, when it comes to Personal and Corporate Branding, both elements work together. Do you think are they equally influential to each other? Will there be any possibility that some individuals have the Personal Branding and market reputation way above Corporate Branding because those companies are a new start-up. Therefore, if one only relies on building its new Corporate Branding, ignoring Personal Branding. This new company may face more challenges to stand-on its feet. Is it because of trust they do not receive the opportunity to execute the work? Although we know that they have qualified personnel.

 

Any thought about it?